Google is the largest reputation platform of them all.
They are also the most relevant for local, small businesses. This is because Google Reviews are strongly tied to local search, Google Maps, and the Google search algorithm.
Here are 5 reasons why Google reviews are so important:
- Customers want to find you on Google
- Google Reviews improve your search ranking
- Customers look at newer reviews first
- Reviews build credibility for your business
- Customers want real, honest reviews
1. Customers want to find you on Google
Why does your business need a Google Reviews? Well, 86% of potential customers read reviews before purchasing a product or service.
Search phrases like “plumber near me” or “local flower shop” will show you how other businesses are ranking on Google. The average local business has only 39 reviews.
2. Google Reviews improve your search ranking
Reviews are one of the biggest factors Google uses for Search Engine Ranking.
They are also a highly effective and very affordable digital marketing strategy.
Want to improve your visibility and ranking on Google?
Then you NEED More Reviews! Period.
Google uses all your research and business information to determine what your business is doing. This helps them determine the quality of your product or service.
3. Customers look at newer reviews first
Just because you have a bunch of reviews linked to your account does not mean they are useful.
Most customers are looking for your most recent reviews. This is because they understand that products or services may change over time.
Google also considers your search date as a factor in your local search algorithm. Recent reviews tell Google that your business is operating as usual.
New reviews also assure customers and others that your product or service is working and successful.
4. Reviews build credibility for your business
Positive Reviews are important. But the number of Reviews are also a ranking factor. It’s something potential customers keep in mind when considering your business.
But keep in mind that the number of Google Reviews you need will vary depending on your business and it’s competitive environment.
If your competitors have tons of reviews, you will want to at least get close to matching those numbers. However, quality reviews (even in lower quantities) will always do a fine job in representing your business in the best light.
5. Customers want real, honest reviews
Do you have a lot of long, honest, positive reviews? This is good because buyers read about 10 reviews before they consider shopping with a business. Customers can also identify fake reviews from a mile away.
So when you collect Google reviews, collect them from those who are already happy with your product or service.
The best way to do that is to use a Review Filtration System like 5th Star. Positive reviews are collected and distributed publicly, while negative reviews are blocked from the public eye, only to be seen by you.
Get 5th Star today and take control of your online reputation.